Warriors ink lucrative jersey deal with Rakuten

first_imgRakuten chief Hiroshi Mikitani told a press conference in Oakland, California, on Tuesday that he was “thrilled” to announce his partnership with the Warriors and the NBA.Warriors chief marketing officer Chip Bowers said the team was attracted to Rakuten for its global reach and its local affiliation, with cash-back site Ebates headquartered in San Francisco.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games opening“We really liked the fact that they had a local presence, so it’s a global brand out of Tokyo, Japan, but to have Ebates headquartered here, to have Rakuten have offices here, it had a local feel to it, but it gave us a global audience to speak to,” said the Warriors’ chief marketing officer Chip Bowers.Rakuten, which also owns messaging app Viber and ebook brand Kobo as well as J-League football club Vissel Kobe and pro baseball team Rakuten Golden Eagles — will have its red-and-black logo featured on the Warriors’ white jerseys starting this season. A white logo will adorn the club’s blue away jerseys. The badges will be on the front left — opposite the Nike logo. View comments The deal includes naming the team’s practice facility the Rakuten Performance Center.USA Today reported that about half of all NBA teams have inked jersey sponsor deals since the league green-lighted the move.ESPN reported the Warriors’ agreement with Rakuten was worth $20 million per year over three years.That’s twice as lucrative as the next-largest jersey sponsorship deal to date — the $10 million per season agreement between the Warriors’ vanquished finals foe the Cleveland Cavaliers and the Goodyear tire company.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next Celebrity chef Gary Rhodes dies at 59 with wife by his side Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games LATEST STORIES NLEX eyes QF bonus NATO’s aging eye in the sky to get a last overhaul Trump signs bills in support of Hong Kong protesterscenter_img Lacson: SEA Games fund put in foundation like ‘Napoles case’ Celebrity chef Gary Rhodes dies at 59 with wife by his side MOST READ Los Angeles, United States — As the NBA joins sports leagues around the world in allowing sponsors’ names on jerseys, the Golden State Warriors have inked a logo deal with Rakuten worth a reported $60 million (50 million euros) over three years.The deal with the reigning NBA champions is just one of the sports sponsorships pursued by Rakuten, the Japanese e-commerce giant whose logo now graces the FC Barcelona kit.ADVERTISEMENT Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Don’t miss out on the latest news and information. last_img

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