New Zealand hits record visitor number

New Zealand hits record visitor number

first_imgInternational visitor numbers hit 2.6 million for the first time Tourism New Zealand has reported that a hike in visitor arrivals for the month of December 2011 has resulted in visitor arrival numbers hitting 2.6 million, an all time annual high.Figures reveal that for the month of December, arrivals were 364,165 increase of 5.4 percent year on year, while holiday arrivals were up 2,100 and arrivals for MICE were up 1,200.Statistics New Zealand’s International Travel and Migration figures reveal 2.6 million visitors visited New Zealand in 2011, up three percent from 2010.Tourism New Zealand’s Chief Executive Kevin Bowler said many operators may look back on 2011 as a tough year, but the figures indicate that “New Zealand held its own in what was a year of contrast.”“The highs were really high for some operators, with the Rugby World Cup 2011 providing a needed boost, but the lows mostly over the first half of the year were extremely low.” Mr Bowler said that the figures indicate just how strong the sector is performing and to end the year in growth is an outstanding outcome. “Over the course of the year, total stay days increased 2.2 per cent to 51.6M and holiday stay days were only slightly down 0.9 per cent,” Mr Bowler said.The biggest source of visitors to New Zealand was Australia, up 6.7 per cent year on year, but there was also a significant increase in visitors from Asia, up 14.5 per cent. Arrivals from China were up 29.9 per cent. “We are also starting to see positive signs out of the Korean market with total arrivals up 2.7 per cent this month and holiday arrivals up 11.8 per cent after a very weak year since the February Christchurch earthquake,” Mr Bowler said. “As 2012 gets into full swing, we’re expecting to see continued strong performances from Australia and most parts of Asia.  Mr Bowler added that despite the continuing challenges from markets such as USA and Europe they remain crucial to the company and a priority to their marketing priorities. Source = e-Travel Blackboard: S.Plast_img

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