High achiever Dubai well on track

High achiever Dubai well on track

first_imgFurthermore, with Dubai winning the bid to host Expo 2020 which in itself expects to bring in 25 million visitors between October 2020 and April 2021, the city is hopeful it may even exceed its Vision 2020 target. Since announcing its Tourism Vision 2020 at last year’s Arabian Travel Mart (ATM), Dubai has already taken significant steps towards achieving its target of reaching 20 million annual visitors by 2020 and becoming the world’s most visited city. “Whether its gastronomy, outdoor activities, beaches, shopping or our events scene, the Dubai experience is extraordinary which is what sets it apart and what we must ensure every potential tourist knows.” Speaking at the Arabian Travel Mart in Dubai, His Excellency went on to say that while Dubai is already seen as a must visit destination, an ongoing drive to innovate will lead to a constant reinvention of the visitor experience, creating one that is unrivalled anywhere else in the world. “The Tourism Vision for 2020 has given everyone in the tourism industry a clear and collective focus, which has been embraced to the fullest by both the public and private sectors, which is the key reason behind Dubai’s tourism growth today – and this first year is just the beginning,” His Excellency Helal Saeed Al Marri, chief executive officer of Dubai World Trade Centre and director general of DTCM said. A variety of new events, theme parks, festivals and attractions are in the pipeline such as IMG World, Dubai Safari Project and Blue Water Island, which will feature the world’s biggest eye rotating wheel.     Definitely not one to do things by halves, the Department of Tourism and Commerce Marketing (DTCM) have outlined why, albeit ambitious, it is a realistic goal, and have announced Dubai is already well on target towards Tourism Vision 2020. This means that Dubai will continue to constantly see more attractions, events, hotels and world leading infrastructure and services in order to offer holiday experiences unlike anywhere else, for both first time tourists and repeat visitors alike. Since the Tourism Vision 2020 was welcomed, a number of strategies and legislative changes have been implemented by the government in order to promote and accelerate visitor growth, including a new hotel rating system, focusing on up and coming markets, enhancing traveller experience and making Dubai even more accessible through easing visa regulations and developing and improving airport facilities and transport infrastructure. Plenty of hotels are also in the pipeline, with DTCM incentivising hoteliers to build more three and four star hotels, and with hotel guest numbers reaching 11 million in 2013, a 10.6 per cent growth on the previous year, it may indicate Dubai will achieve its target of 20 million visitors. Source = ETB News: Lana Bogunovichlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *